iOS vs. Android: A Developer's Dilemma in the Ever-Growing Mobile Market

iOS vs. Android is a perpetual battle between two tech giants. Both have been competing against each other with their merits and demerits. The fast-growing mobile industry impels developers to launch mobile apps on both platforms for better reach. It’s important to consider trade-offs for both platforms and decide to start off where you feel more empowered.

If you’re thinking on the lines of whether to create apps for both platforms or specialize in only one, we are here to briefly guide you. Let’s get into the intricate details of iOS vs. ‘ platforms. 

iOS vs. Android: The Ultimate Comparison

With the proliferation of mobile devices, individuals are likely to access content from their handheld devices. This trend has given rise to the augmentation of new mobile apps. To fill the gap, custom mobile app development is always in an unenviable position whether to launch a mobile app for Android, iOS or both. This choice is especially important for an iOS app development company that wants to succeed in today’s competitive mobile market. Each platform offers a unique mix of benefits and drawbacks. 

Market Share and User Base

The size of each platform’s user base and market share should be taken into account as a first step. iOS’s dedicated and well-off user base makes it a desirable platform for app creators wishing to cater to a particular audience or tap into a more lucrative market. However, Android has a bigger user base. So, it is more popular overall. It gives app developers access to a broader audience. Moreover, it increases the likelihood of more app downloads.

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The rich population uses iOS devices. iOS users mostly come from privileged backgrounds. They tend to spend more money on applications and in-app purchases.


Android has a vast and growing user base worldwide. It extends its apps to most of the smartphones. It means it can reach more potential customers.

Development Complexity

It is more difficult to develop for both iOS and Android. They use distinct languages and frameworks. Apps for Apple’s iOS are often designed in Swift or Objective-C. Yet, Google’s Android platform is written in Java or Kotlin. When determining whether or not to develop for both platforms, developers should consider their team’s strengths and limitations. Developing two platforms at once might lengthen the development process and delay the product’s release.


Developing for Both

More people might see your ads. It will bring more money for you.


A more efficient development cycle and a quicker route to market. There will be less hassle and an efficient utilization of resources. 

App Monetization

Android and iOS use different approaches to monetization. iOS customers spend more money on applications and in-app purchases. So, it is a popular choice among app designers. Android, on the other hand, has a wider audience and more ways to make money, such as:


  • in-app advertisements
  • freemium designs


Before committing to one platform over another, developers should consider their objectives and expected income.

Revenue Generation and App Monetization:

Consider the income potential and app monetization tactics between iOS and Android. iOS users have traditionally shown a greater propensity to spend on applications and in-app purchases, resulting in more revenue per user as compared to Android users. Although iOS has a larger installed base, Android’s massive user base makes it a more profitable market for app creators.



It can earn more money from each customer since they spend more.


It has a greater reach for advertising and freemium business models because of Android’s massive user base.

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Fragmentation and Device Compatibility

Android is open source. So, there is a wide range of device types. Each has its specifications for screen size, resolution, and hardware.Testing an app on many devices may be challenging for developers. The iOS platform, on the other hand, is more manageable due to the smaller number of supported device types. It makes testing and optimization easier.

Fragmentation and Standardization

iOS and Android platforms are also differentiated from one another on the basis of their level of fragmentation and standardization. Because of this variety, it may be difficult for programmers to make their programs work well on all devices. However, iOS has a more standardized environment, which makes app creation and testing comparatively easier than on other platforms. 



Its advantages include a regulated setting that facilitates the testing and optimization of apps.


It has potentially more people to target with increased device support.

Updates and Approval Process

iOS has a rigorous app review process. It assures high-quality standards and security. So, it is reflected in the frequency of updates and approvals. It may cause approval delays to increase. Yet, it also makes the service more trustworthy and secure. However, Android’s relaxed certification procedure enables more frequent upgrades and variants. When deciding on a development strategy, developers should consider how often they want to provide updates and how critical it is to update on schedule.



It boasts superior quality and safety.


The Android platform is known for its rapid development cycles and rapid responses to customer input.

The Race for Popularity

iOS and Android both are the king of the castle in their respective aspects. Both have user bases. Yet, their demographic and geographical breakdowns are somewhat different. iOS has a strong following in certain developed areas. Android has a larger proportion of the worldwide market. More manufacturers support it. As a developer, you can’t make a good decision without first learning about your potential users and what they value.

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Development Tools and Environment

Another thing to consider is the development tools and environment of each platform. Apple’s Xcode is the go-to IDE for creating iOS apps. It has:


  • Comprehensive toolset
  • Easy debugging
  • Entry to cutting-edge frameworks


Developers use Android Studio. It has strong Kotlin and Java language support. Some developers may have more experience with one programming language than another. It can affect the platform choice.

App Store Policies and Approval Process

Developers must master the ins and outs of the app store’s approval procedure and policy guidelines. Approval for the Apple App Store is difficult due to the store’s strict standards. However, the rigorous approval procedure justifies the increased quality control and security for iOS users. On the other hand, the Google Play Store takes a more relaxed attitude. It makes publishing an app easier. Also, it increases the risk that you may come across poor quality or harmful software.

Time to Market and Updates:

Developers must build, test, and optimize applications for each platform independently. Updating for iOS and Android at the same time might increase the time to market. This lag in delivery time can be disastrous for firms looking to cash in on fleeting trends or events. Further, developers need resources for updates and maintenance on both platforms. It may be a major concern for smaller development teams.

User Experience and Design

The iOS and Android user interfaces and design philosophies are radically different. To provide a consistent experience across platforms, developers must design programs native to each system. Companies aiming for both platforms may have to put more time and effort into design and development.

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Developers have tough choices in today’s rapidly expanding mobile market: build for both iOS and Android or choose one. Developers may make well-informed choices that work with their objectives and resources if they consider:


  • Market share
  • Development complexity
  • App monetization
  • Fragmentation
  • Approval procedures


If you want to succeed in the rapidly shifting mobile industry, weigh the pros and cons of becoming an iOS app development company vs going for the larger Android market. If you choose wisely, you may create an app that clicks with your intended users and boosts your business. For more information visit our software development services

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